The real winner of this year's Anga Cable has been Hybrid TV. The other two places on the podium were taken by IPTV and Next Generation Network (NGN).
Hybrid TV is an interactive platform combining digital television and the Internet, enabling the reception of satellite, terrestrial and cable TV channels, as well as access to new services such as video on demand (VoD), interactive games, electronic newspapers, YouTube videos, photo albums. The service gives the users an additional flexibility - access to all the programs from the latest week. The television programs and new services will be selected via thematic portals (as the websites on the Internet today), offering much greater choice than the current programming of TV channels. Hybrid TV changes the traditional, passive model of providing content to an active model, where the viewers decide what they want to watch and when.
There were many exhibitors promoting hybrid TV solutions, which take the TV market by storm. The discussions at the stands and the talks and lectures given by professionals lead us to a conclusion that the traditional television broadcasting combined with Internet technology in the way developed by the broadcasters will shape the future of television.
IPTV services enter hospitals, hotels and other institutions and businesses, offering a variety of content and additional functions. However, the further development of these services requires a wider access to broadband networks in the "last mile". The exhibitors presented solutions to this problem, which was also the subject of the ANGA Cable Congress. There is general agreement that the future belongs to fiber optic access networks, however a serious competitor will remain DOCSIS (Data Over Cable Service Interface Specification) cable networks. Mobile TV will exploit the potential of LTE (Long Term Evolution).
Interestingly, the third dimension of television - 3D HDTV - was only a minor subject.
Also this year, the number of exhibitors increased by more than 6% (a total of 420 exhibitors from 34 countries), resulting in the need to reorganize the logistics of the fair. For the first time in the history of the event, the fair was held at two levels of the Koeln Messe exhibition center, and the exhibition area increased by 15% compared to last year.
The scale and ingenuity of some attractions prepared by the exhibitors could satisfy the taste of even the most demanding visitors. For example, each guest of the Unitymedia stand (the company being one of the sponsors of the fair) had the opportunity to drive a Formula 1 racing car, and - in the virtual experience - he or she could compete with a true star of the sport - Nick Heidfeld.
The organizers, confident of the success of the show in the future, just now invite exhibitors and visitors to the next edition - ANGA Cable 2012, to be held between May 24 and 26.













